Why Aren't You on a Billboard, Dad? 

I hope you're ready for a story, because I have one that I think you'll enjoy. It's a tale that involves my son, a billboard, and a lesson about the purpose of my business.

Recently, I was driving with my son, Raghav, when he asked me a question that caught me off guard. "Why aren't you on a billboard, dad?" he asked, his eyes wide with curiosity. I was taken aback, not expecting such a question from my young boy. But it got me thinking, why indeed?

You see, in our world of constant advertising and self-promotion, it's easy to get caught up in the race to be the most visible, the most recognized. But that's not what my business is about. It's not about being the face on a billboard, but about being the person who is there for our clients when they need us.

I explained to Raghav that while being on a billboard might make me famous, it wouldn't necessarily make me a better service provider. I told him that I believe time is better spent serving our clients, understanding their needs, and delivering quality service, rather than finding new clients.

I could see the gears turning in his head as he processed this. And then, with a nod of understanding, he said, "So, you're like a superhero, but without the costume?" I laughed, but agreed. Yes, in a way, we are like superheroes, working behind the scenes to make things better for our clients.

This conversation with Raghav reminded me of the purpose of my business. It's not about fame or recognition, but about making a difference in the lives of our clients. It's about transforming an advertising conversation into a referability conversation.

So, my dear friends, I hope this story has given you a glimpse into my world and the values that drive me. And remember, not all superheros wear capes. Some of us are just trying to make a difference, one client at a time.